digital
Start Your Journey to Revenue & Marketing Excellence
Want to improve your skills by learning how to combine revenue and marketing tactics in the hospitality industry?
Google: What are the Free and Paid Hotel Digital Solutions?
Google is working hard to improve solutions for hoteliers. We outline some of the best free and paid tools to help you reach and convert travellers
Hotel Marketing Automation: Generating Quality Sales Leads for 2024
We delve into how marketing automation can revolutionize lead generation in the hotel industry, enabling hoteliers to drive direct bookings
A Strategic Approach to Hotel Guest Personas
A guest persona uses insights from data related to guests. It makes it easier for the hotel management to figure out who they should target
Planning Your Hotel’s 2024 Social Content Calendar
For hotel social champions, it’s a great time to evaluate last year’s content calendar to find out what worked and what needs tweaking
Hotel Marketing Insights: A Breakdown of Google Ads Bidding
We explore the pros, cons, and best use cases of the most common Google Ads bidding strategy options available today and how each works
2 Ways Hotels Can Use Email Data to Convert Potential Guests
Email marketing has typically involved a lot of manual work, inaccurate data and an unclear view of the types of guests interacting with your website
Introducing Google AI Powered Search Generative Experience
While Search Generative Experience is making waves, there’s still a lot we have yet to learn as Google actively experiments and tests the AI-powered product
How To Create the Perfect Hotel Marketing Budget
The development of your marketing budget should be a highlight. It allows you to look back on successes, as well as failures, and create better strategies
Maximize Hotel Exposure with Google AdSense New “Related Search” Feature
Google AdSense has rolled out a game-changing feature that could redefine the way you engage with potential guests: the “Related Search” within Auto Ads