digital

Calculating customer acquisition costs is challenging. Costs are often distributed across departments and vary by channel

We delve into the different attribution models available in Google Ads and offer valuable insights on what hoteliers should be cautious of

Let’s take a closer look at a direct channel strategy that is driving higher website conversion rates and welcoming more guests for Halloween festivities

We will look at why you should provide a personalised digital guest experience and what are some easy ways for you to get started straight away

We share tips on how to create a hotel website that drives direct bookings based on many years of experience designing and developing optimised websites

With this return to travel, there is also a return of competition from OTAs and booking websites – making SEO optimisation for your hotel website crucial

TikTok search ads are making waves. Having now been officially launched, this feature promises to reshape the contours of digital advertising

Website URL customization might seem a minor technical detail, but it can have a significant impact on your hotel’s online success

Efforts have proven effective in enhancing campaign performance, demonstrating positive outcomes for the Hotel company’s booking goals

By adding social media links to your Google Business Profile, you’re creating a streamlined and engaging experience for your potential guests