digital

We’ll walk you through some of the common mistakes hotels make with Google Ads and give you actionable tips to turn your campaigns around

Early testing that we’ve seen shows that preview text often has absolutely nothing to do with email content and does nothing but confuse the user

By leveraging Paid Search prospecting strategies, hotels can target potential guests based on their interests in the destination, attractions, and Features

A comprehensive marketing review helps identify successes and opportunities, allowing you to refine your strategies and enhance your future ROI

To effectively reach potential event clients and attendees, Instagram event marketing leverages one of the largest audiences to promote your venue

Hotel marketers should continue preparing for a future where privacy is increasingly prioritized and build a strategy not reliant on third-party cookies

Whether you’re an independent boutique hotel or part of a larger chain, the following website common mistakes could be tanking your conversions

An attractions module does more than just list local sites; it becomes a valuable resource that enriches your guests’ stay

Now you’ve identified target markets, next step is deciding which platforms will reach them best. Every platform has its strengths, but not all are equal

The Antitrust ruling gives hotel marketers an opportunity to diversify digital strategies and reduce dependence on Google’s search and advertising products