digital

10 Ways to Engage Your Followers on Instagram

Instagram’s Hidden Formula: Top Tips for Ranking Success

Summer last year the head of Instagram shared the first insight into how the various algorithms actually works. We’ve unraveled the intricacies

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Top Hotel Marketing Myths Debunked

Marketing for hotels is not a one-size-fits-all approach, and assuming that “anyone can do it” oversimplifies the complexities involved

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broken piggy bank reflecting hotels need to evaluate their metasearch budgets as a response to google removing cpa bidding

Rethinking Metasearch Budgets After Google Removes CPA Bidding

Hoteliers might consider funds that were previously allocated to areas with low return which could be redirected towards high return metasearch advertising

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6 SEO Tips for Hotels & Trends to Follow in 2024

Incorporating the seo trends outlined will position your hotel website in good standing to reach your digital marketing goals

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hand on computer mouse overlayed with a dollar image reflecting importance for hotels to look beyond ROAS purely to measure the success of a marketing campaign

Hotels Shouldn’t Rely on ROAS to Measure Campaign Success

Maximizing ROAS while ignoring other metrics can lead to a marketing strategy overly focused on lower-funnel tactics at the expense of other audiences

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The Ultimate Guide to Hotel SMS Marketing

Creating impactful SMS campaigns requires a blend of strategic planning, content mastery, and understanding guest preferences.

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What Makes a Good Hotel Website?

94% of website first impressions are design-related, so the design of your site must be something that is not only visually engaging but also easy to use

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Google’s Cookie Consent Mode V2

You may have heard that from March 6th 2024, Google Cookie Consent Mode v2 will be mandatory for all websites that use Google services

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Why Stages of Buyer’s Journey Matters for Travel Advertising

We know that understanding your target audiences’ behavior is a vital part of travel advertising, especially in an increasingly fragmented market

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Are You Tracking Your Hotel In-Store Restaurant Visits on Google?

For the longest time, tracking the true efficacy of your hotel restaurant campaigns ended when the consumer visited your restaurant website

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