digital

As we step into 2024, several key trends are set to redefine the hotel landscape. Let’s explore top trends that will shape the industry in the coming year

Hotel Leaders must be ready for a seismic shift in traveler behavior that affects everything from demand and distribution patterns to length of stay

A strong marketing strategy will align audience targets throughout the funnel to ensure each campaign is “feeding the funnel” with users that will convert

What if we were to tell you that Bing (aka Microsoft Ads) is becoming a more relevant and valuable platform that you should consider seriously in 2024

A travel influencer possess the ability to bridge the gap between branded content and real-world adventures, offering a glimpse into what awaits guests

Below you’ll find a range of strategies and real-life examples. Use them as inspiration for your own email campaigns to boost revenue

Start early, adopt advent calendar-style campaigns, propose gift cards and use these creative tactics to help your direct channel get seasonal

In this digital age, hoteliers no longer talk at guests but with them, wherever they are – from your website and email to SMS and guidebooks

What is the difference between first-party data and cookies and third-party data and cookies? Let’s take a deeper look into the nuances

By taking a three-tiered approach to gen AI in marketing, companies can unlock the technology’s potential to help boost efficiency, effectiveness, and creativity