CRM: Fact vs. Fiction

Some hotels have it, others do not. There is a lot of talk about it, but, unfortunately, there are many variations and definitions of what Customer Relationship Management (CRM) really […]

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Is Metasearch Advertising Worth It

Is Metasearch Advertising Worth It?

When TripAdvisor first announced TripConnect, its Metasearch advertising platform, it instantly became the buzzword of the year. Though earlier adoption was slow, it pushed Google to be more involved in […]

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