digital
![mobile phone with nuerous messaging icons including whatsapp a powerful tool for hotel marketing](https://revenue-hub.com/wp-content/uploads/2024/04/mobile-phone-whatsapp-icon-social-media-pexels-aloksharma-1.77.jpg)
WhatsApp Marketing Examples
WhatsApp is like a canvas waiting for your creative brushstrokes. With the right strategy you can make marketing wonders happen
![old plane cockpit reflecting the outdated view of roas as the primary metric for evaluating marketing initiatives](https://revenue-hub.com/wp-content/uploads/2024/04/hotel-marketing-old-cockpit-pexels-alohaphotostudio-1.77.jpg)
Evolving Past ROAS as the Primary Marketing KPI
There is growing recognition of ROAS limitations as a solitary measure of success. This metric often falls short of capturing the full impact of marketing initiatives
Unleashing the Power of AI for Smarter Hotel Marketing
With the ability to identify ideal guests, optimize ad spend, and personalize marketing messages, AI empowers hotels to reach the right audience
Elevating Your Hotel Prospecting with Strategic Email Communication
Implementing these strategies can enhance hotel prospecting efforts and forge meaningful connections with clients through strategic email communication
![one girl whispering to another girl illustrating the impact for a hotel of reputation pricing](https://revenue-hub.com/wp-content/uploads/2021/12/exclusive-secret-rates-not-otas-1.77.jpg)
Truth About Performance Max (PMax) and What Google Isn’t Telling You
It’s evident there are significant concerns and issues with PMax that Google and other hotel agencies may not be fully disclosing, or just don’t know
How to Effectively Use Hotel Email Marketing in 2024
Email marketing for hotels has changed. Let’s dive into the different changes for email marketing in 2024 and how hotels can build an effective strategy
5 Hotel Digital Marketing Strategies to Boost Direct Bookings
A successful digital marketing strategy is a broad spectrum of tactics aimed at amplifying your hotel’s digital footprint to drive direct bookings
B2B Hotel Marketing Strategies for Building Brand Loyalty
Successful B2B hotel marketing strategies go beyond price and location, emphasizing personalized service, flexibility, and creation of memorable experiences
![red cross over a mobile phone illustrating third party cookie deprecation in 2024](https://revenue-hub.com/wp-content/uploads/2017/02/ad-blocking.jpg)
Cookie Deprecation in 2024: What Marketers Need to Know
Google Chrome’s gradual restriction of third-party cookie drives marketers to adapt their strategies. Here’s what you can do to navigate these changes
![person holding a mobile phone with tiktok logo in a hotel lobby reflecting importance in driving direct revenue](https://revenue-hub.com/wp-content/uploads/2023/03/mobile-phone-being-held-in-a-lobby-with-tiktok-logo-1.77.jpg)
9 Best TikTok Practices for Hotels & Examples to Get You Started
Getting started on an unfamiliar platform, like TikTok, can be intimidating for hotel brands, but here are a few tips to help get you started