digital

With Google’s recent announcement about updates to its Hotel Ads bidding models, hoteliers face a pivotal moment in their metasearch advertising strategies

Implementing effective hyper-personalization tactics requires a strategic blend. Here are some specific tactics that hotels can implement today

With nearly 90% of businesses communicating with customers via email, the content must be well executed to stand out amongst the crowd

Implement these ideas and unlock the full potential of your social media presence, ensuring your content is engaging and discoverable by your audience

By using this form of hotel guest segmentation the resort sees increased campaign conversions, a surge in bookings, and a host of positive reviews

The hotel industry pays OTAs around $47,000M per year in commissions, an average of almost $2,685 per room per year*

The end of google commission based bidding models impacts hotels. We outline options to ensure your metasearch strategy remains high value and impactful

tROAS for hotel campaigns brings improved bidding accuracy against your performance goals, with additional product improvements to come later this year

Once you identify where your needs are, you can begin planning a tactical strategy and implementation to increase your hotel’s total online presence

The more time that travelers spend ogling your hotel photos the better. Why? Because they’ll be more likely to book if they like what they see