digital
Why Customer Acquisition Costs (CAC) Matter for Hotels
Calculating customer acquisition costs is challenging. Costs are often distributed across departments and vary by channel

Hotel Marketing: Understanding Attribution Models in Google Ads
We delve into the different attribution models available in Google Ads and offer valuable insights on what hoteliers should be cautious of

Fang-tastic Marketing Tactics For Halloween Hotel Festivities
Let’s take a closer look at a direct channel strategy that is driving higher website conversion rates and welcoming more guests for Halloween festivities
6 Strategies For Crafting A Personalised Digital Guest Experience
We will look at why you should provide a personalised digital guest experience and what are some easy ways for you to get started straight away
Creating A Hotel Website That Drives Direct Bookings
We share tips on how to create a hotel website that drives direct bookings based on many years of experience designing and developing optimised websites
SEO Best Practices To Boost Your Hotel Website
With this return to travel, there is also a return of competition from OTAs and booking websites – making SEO optimisation for your hotel website crucial

Unveiling TikTok Search Ads: The Next Wave in Digital Advertising?
TikTok search ads are making waves. Having now been officially launched, this feature promises to reshape the contours of digital advertising

The Power of Website URL Customization in the Hotel Industry
Website URL customization might seem a minor technical detail, but it can have a significant impact on your hotel’s online success

How we Transformed a Hotel’s Booking Game with Google Ads
Efforts have proven effective in enhancing campaign performance, demonstrating positive outcomes for the Hotel company’s booking goals
Social Media Meets Google Business Profile: Here’s Why You Should Care
By adding social media links to your Google Business Profile, you’re creating a streamlined and engaging experience for your potential guests