More than two billion people use Facebook each month, which makes advertising lucrative—when it’s done correctly.
NB: This is an article from Travelboom
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Facebook offers four main ad types – Image, Video, Carousel, and Collection. Each of these formats supports high-quality visuals, and you can design the ads in the platform or bring in content from your marketing library. You don’t need to be an expert to advertise successfully on Facebook, but you do need to have a basic understanding of the platform and the ad formats.
How Do I Advertise a Hotel on Facebook?
Facebook offers ads designed specifically for hotels, so getting started with a basic campaign is easy—all you need to advertise your property is a Facebook page, an ad account, a catalog of hotel inventory, and for retargeting purposes, to set up Meta Pixel tracking on your website.
Which Hotel Facebook Ad Formats Are Most Effective?
Videos are the most engaging content type on Facebook, and dynamic video ads for hotels are highly effective for attracting attention, storytelling, and building brand awareness. But if you’re highlighting your hotel’s best amenity, an ad featuring a single, stunning image can easily entice the right audience.
How To Make Hotel Facebook Ads Perform Better
Poor ad performance often results from poor targeting, which you can address by analyzing conversion tracking and ad diagnostics data to see which demographics are clicking on your ads, and then building custom audiences based on that information. Facebook also allows your hotel to target ads to a lookalike audience and serve those to users with similar characteristics to your existing customers.
1. Facebook Page Like Ads
The primary goal of ‘page likes’ ads is just that — to acquire more page likes. But that doesn’t mean you’re necessarily buying engagement. Facebook’s page likes advertising for hotels must target a qualified audience—those interested in similar brands, travel, or the destination—to serve ads to people most inclined to like and follow your page.
Engagement is one of Facebook’s newsfeed algorithm factors. If you publish a post and your fan base is actively engaging with and sharing your content, Facebook favors that content, which will organically reach a larger audience base. But if you publish flat content that never gains any momentum, Facebook will gradually reduce how often it appears. Buying ads to target an unqualified audience can kill your engagement rate, and as a result, your organic reach.
