digital

Study shows a 30% decline in use of search engines for brand discovery among Gen Z, suggesting a shift towards finding brands through social media channels

Google’s latest cookie delay doesn’t mean marketers should stop what they are doing to prepare. Marketers must continue to audit and test current setups

The winners from DMA regulations are the gatekeepers, not hotels or consumers. Recent changes to hotel search pages have increased OTA visibility

By starting your Autumn Campaign plans now, you’ll be well ahead come 1st August, when your full focus can turn to your Winter Campaigns

This partnership extends beyond two complementary technologies; it seeks to establish a unified digital ecosystem that covers all facets of digital travel

We explore the rise of AI assistants in the travel space, their capabilities and how they could impact brands’ visibility and marketing strategies

Remarketing strategies can be diversified to cater to different segments of your audience and utilize various digital touchpoints

With the help of some smart strategies, you can ensure your hotels investment in Expedia TravelAds generates a serious return

The EC’s decision empowers hotels to connect with the right guests, drive guests to book direct, and grow loyalty and revenue with each guest

Hoteliers should prepare to adjust their PPC strategy to take advantage of these tools that streamline marketing efforts and reduce inefficiencies