digital

Here is Why AI Search Engines Really Can’t Kill Google

The real question in front of all these would-be Google killers, is not how well they can find information, it’s how well they can do everything Google does

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Maximizing Hotel Revenue: How Software Solutions Drive RevPAR

To enhance monthly RevPAR, hoteliers must adopt strategic approaches that leverage market insights, guest preferences, and current trends

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Content Creation: Best Practices for Different Hotel Segments

Understanding your niche gives you a direction on what kind of content you should be posting. Be proud of who and what your property represents

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person breaking down a wall reflecting how hotels are breaking down barriers and reclaiming power in website management

Breaking Barriers: Hotels Are Reclaiming Power in Website Management

The principle of customer-focused website design and management is vital, particularly for hotels where customer engagement is key to success

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Capitalize On User-Generated Content and Influencer Marketing

Although content created by guests and influencers may look and feel similar to outsider consumers, there are key differences

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What Should a Hotel Blog About?

As more people visit your site to read your blog posts, your overall website traffic increases, which can positively impact your SEO efforts

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Optimising Hotel PPC Campaigns for Seasonal Trends

Tailoring PPC campaigns based on seasonal demand fluctuations is instrumental in driving revenue growth and maintaining a competitive edge

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10 Benefits of CPC Marketing for Hotels

Whether you’re employing search ads, display ads, metasearch ads, or something else, marketers can explore CPC marketing campaigns to maximize benefits

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10 Hotel Marketing KPIs (and How to Use Them!)

Tracking hotel marketing KPIs is not just about numbers. These metrics act as navigational tools for improving guest experiences and boosting profitability

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Google’s Hotel Page Makeover: DMA Compliance and Implications

Google, has implemented alterations to comply with DMA regulations. These changes are evident in travel search areas, with a substantial focus on hotels

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