data

The Correlation Between Guest Sentiment Data and Hotel Bookings

Guest sentiment data is another critical piece of the puzzle that can take hoteliers feedback gathering efforts to new heights

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Hoteliers Guide to First-Party Data Marketing

We will explore what first-party data is, its benefits, and how hotel marketers can leverage it to create exceptional customer experiences

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The “Why?” Is So Important: Use Data to Reach Actionable Insights

By digging deeper into the data, we were able move from the potential problem to identifying and implementing tactical and strategic changes

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Maximizing Return on Experience (ROE) Through Data-Driven Marketing

Hotels that have increased their direct booking rates, overall loyalty and guest satisfaction have done so by committing to a data driven approach

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GA4 for Hotels: Why Micro Conversions Matter

Understanding and tracking micro conversions in your hotel website can provide actionable insights and GA4 can help significantly

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YouTube video thumbnail for discussion with Stephanie Smith of Cogwheel Marketing about Hotel Digital Marketing and asking is your hotel data helping you ask the right questions

Hotel Digital Marketing: Is Data Helping You Ask the Right Questions?

We look at the challenges faced trying to pull different information from multiple sources and the value of aggregating digital marketing data

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Decision Intelligence Pt2: Sonesta Hotels and Resorts HotelIQ Case Study article image and YouTube video thumbnail

Decision Intelligence Pt2: Sonesta Hotels & Resorts HotelIQ Case Study

Gul outlines challenges she faced and how adopting a business intelligence tool was such a massive game changer for her team and property

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Decision Intelligence: Turtle Bay Resort HotelIQ Case Study article image and YouTube video thumbnail

Decision Intelligence: Turtle Bay Resort HotelIQ Case Study

We look at how a business intelligence and analytics tool can help hotels make data informed decisions, leading to increased revenue and profitability

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man looking in despair reflecting on business intelligence solutions and what is wrong with some of the technology today

What’s Wrong With Business Intelligence Solutions Today?

Most business intelligence solutions don’t give actionable insights that show users where they can make changes to influence revenue or efficiencies

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two puzzle pieces coming together reflecting new innovative revenue optimization products launched by LodgIQ

The Missing Link Between Data Analytics and Dynamic Pricing

Using real-time data analysis and dynamic pricing strategies, hotels can tailor their offers to guest preferences increasing conversions and direct booking

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