data

The phrase “forward looking data” will be less used, and hotels will go back and talk about the good old calendar with seasons, holidays, events, etc

First thing to remember is that, just like for travellers from all over the world, there is no one-size-fits-all approach to attracting guests from China

We know it is essential your guest data to be clean, accurate, up-to-date, and secure. We take a closer look at hotel data management and how to do it right

Hyper-personalisation goes beyond standard strategies for customising each touchpoint in the customer journey; it’s a whole new style of segmentation

While overall intentions to travel are high, traveler spending behaviors are expected to evolve, pointing to the growing importance of price and value

We look at what a data driven strategy is, and how the right tools can help access meaningful and measurable results that help you react to market trends

Hotels have long sought to understand the needs of their guests in order to provide the best possible service. These insights lie in untapped guest data

Here are four of the most effective ways data-driven strategies can help you improve the customer experience at your hotel

Guest data is at the heart of any sales or marketing campaign. It allows you to personalize your sales and marketing campaigns to create impact

When it comes to booking air travel, it’s all about price, with atypical, low pricing a top thing consumers value, but airlines underestimate price impact