The Correlation Between Guest Sentiment Data and Hotel Bookings

Guest sentiment data is another critical piece of the puzzle that can take hoteliers feedback gathering efforts to new heights

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Hoteliers Guide to First-Party Data Marketing

We will explore what first-party data is, its benefits, and how hotel marketers can leverage it to create exceptional customer experiences

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The “Why?” Is So Important: Use Data to Reach Actionable Insights

By digging deeper into the data, we were able move from the potential problem to identifying and implementing tactical and strategic changes

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Maximizing Return on Experience (ROE) Through Data-Driven Marketing

Hotels that have increased their direct booking rates, overall loyalty and guest satisfaction have done so by committing to a data driven approach

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GA4 for Hotels: Why Micro Conversions Matter

Understanding and tracking micro conversions in your hotel website can provide actionable insights and GA4 can help significantly

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YouTube video thumbnail for discussion with Stephanie Smith of Cogwheel Marketing about Hotel Digital Marketing and asking is your hotel data helping you ask the right questions

Hotel Digital Marketing: Is Data Helping You Ask the Right Questions?

We look at the challenges faced trying to pull different information from multiple sources and the value of aggregating digital marketing data

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Decision Intelligence Pt2: Sonesta Hotels and Resorts HotelIQ Case Study article image and YouTube video thumbnail

Decision Intelligence Pt2: Sonesta Hotels & Resorts HotelIQ Case Study

Gul outlines challenges she faced and how adopting a business intelligence tool was such a massive game changer for her team and property

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Decision Intelligence: Turtle Bay Resort HotelIQ Case Study article image and YouTube video thumbnail

Decision Intelligence: Turtle Bay Resort HotelIQ Case Study

We look at how a business intelligence and analytics tool can help hotels make data informed decisions, leading to increased revenue and profitability

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What’s Wrong With Business Intelligence Solutions Today?

Most business intelligence solutions don’t give actionable insights that show users where they can make changes to influence revenue or efficiencies

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The Missing Link Between Data Analytics and Dynamic Pricing

Using real-time data analysis and dynamic pricing strategies, hotels can tailor their offers to guest preferences increasing conversions and direct booking

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