data

Trend analysis may feel a bit old-school exercise in the world of AI and automated reporting, but it is still an effective way to ground a budget with data

While a hotel’s product is in the physical world, its ability to adapt and compete is now dependent on its ability to think and act like a tech company

Sending an email to an unengaged email address lowers your sender reputation. Meaning open rates and click-through rates will gradually get worse

The goal of a hotel has always been to create memorable moments and to drive revenue, but what do guests really want and expect today?

When your team has the right data insights at their fingertips, collaboration and performance improve across the board

Your revenue manager is at the office, buried in spreadsheets, frantically copying and pasting data before the morning revenue meeting. Sound familiar?

To stay relevant, you can’t just watch technology evolve. The best revenue managers will use new tools – test them, challenge them and spark innovation

No matter how hard you try, the truth is that your segmentation strategy won’t work unless you have the right data to power the filters

A Customer Data Platform transforms guest relationships into revenue, while AI ensures that personalization and efficiency happen at scale

Independent hoteliers who adopt a smarter, more sustainable strategy leveraging first-party data to personalize email and CRM marketing, see better results