data

Hotels have long sought to understand the needs of their guests in order to provide the best possible service. These insights lie in untapped guest data

Here are four of the most effective ways data-driven strategies can help you improve the customer experience at your hotel

Guest data is at the heart of any sales or marketing campaign. It allows you to personalize your sales and marketing campaigns to create impact

When it comes to booking air travel, it’s all about price, with atypical, low pricing a top thing consumers value, but airlines underestimate price impact

With the challenges ahead, implementing an optimised hotel revenue management strategy can make a big difference in the profitability of your hotel business

As the third-party cookie crumbles, hoteliers must learn to collect and utilize data they already have to boost direct bookings and personalize experiences

So, with rising inflation, record-high travel prices, flight disruptions and short-staffed hotels, why are people still traveling?

For all qualifying hotels operating in the State of California, it’s crucially important to keep privacy practices and disclosures up-to-date and compliant

But what are these data sources exactly? What do you need to focus on as you predict demand for your hotel business over the coming year and beyond?

While there is a raft of positive news for the travel industry, we can’t ignore that there are some storm clouds on the horizon