data
Hoteliers Guide to First-Party Data Marketing
We will explore what first-party data is, its benefits, and how hotel marketers can leverage it to create exceptional customer experiences
The “Why?” Is So Important: Use Data to Reach Actionable Insights
By digging deeper into the data, we were able move from the potential problem to identifying and implementing tactical and strategic changes
Maximizing Return on Experience (ROE) Through Data-Driven Marketing
Hotels that have increased their direct booking rates, overall loyalty and guest satisfaction have done so by committing to a data driven approach
GA4 for Hotels: Why Micro Conversions Matter
Understanding and tracking micro conversions in your hotel website can provide actionable insights and GA4 can help significantly

Hotel Digital Marketing: Is Data Helping You Ask the Right Questions?
We look at the challenges faced trying to pull different information from multiple sources and the value of aggregating digital marketing data

Decision Intelligence Pt2: Sonesta Hotels & Resorts HotelIQ Case Study
Gul outlines challenges she faced and how adopting a business intelligence tool was such a massive game changer for her team and property

Decision Intelligence: Turtle Bay Resort HotelIQ Case Study
We look at how a business intelligence and analytics tool can help hotels make data informed decisions, leading to increased revenue and profitability

What’s Wrong With Business Intelligence Solutions Today?
Most business intelligence solutions don’t give actionable insights that show users where they can make changes to influence revenue or efficiencies

The Missing Link Between Data Analytics and Dynamic Pricing
Using real-time data analysis and dynamic pricing strategies, hotels can tailor their offers to guest preferences increasing conversions and direct booking

Don’t Be Afraid! Dive In and Embrace Data to Drive Revenue
We are talking about siloed, disparate, small data across a hotel tech stack and the value of bringing this data together to make commercial decisions