data

The Data Driven Hotel Sales Team

Hotel data eliminates guesswork and drives intelligent decision-making. Leverage data with these simple steps to see the benefits below

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EMEA Hoteliers: How Did Your Hotel Guest Feedback Compare?

Average hotel ratings in EMEA were lower than for the rest of the world. Here’s a look at 5 key takeaways to improve hotel marketing and guest feedback

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There Is No Such Thing as Forward Looking Data

The phrase “forward looking data” will be less used, and hotels will go back and talk about the good old calendar with seasons, holidays, events, etc

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Adopt a Multi-Pronged Approach for Return of Chinese Travellers

First thing to remember is that, just like for travellers from all over the world, there is no one-size-fits-all approach to attracting guests from China

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3 Steps to Overcome Hotel Data Management Problems

We know it is essential your guest data to be clean, accurate, up-to-date, and secure. We take a closer look at hotel data management and how to do it right

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icons of people being circled with a red pen reflecting importance for hotels to achieve revenue success by focusing on individual customer experience and the role of hyper personalisation

Hyper Personalisation: The Future of the Customer Experience

Hyper-personalisation goes beyond standard strategies for customising each touchpoint in the customer journey; it’s a whole new style of segmentation

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Quarterly Traveler Insights Report: New Year, New Outlook

While overall intentions to travel are high, traveler spending behaviors are expected to evolve, pointing to the growing importance of price and value

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car with lights streaking by reflecting the importance for hotels to keep up with the pace of change in traveler behavior

Data Driven Strategy: How to Anticipate and React to Market Trends

We look at what a data driven strategy is, and how the right tools can help access meaningful and measurable results that help you react to market trends

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The 3 Step Process to Unlocking the Power of Guest Data

Hotels have long sought to understand the needs of their guests in order to provide the best possible service. These insights lie in untapped guest data

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How Can Data Driven Strategies Improve Hotel Customer Experience

Here are four of the most effective ways data-driven strategies can help you improve the customer experience at your hotel

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