data

Pricing data suggests that the business influx from the 2024 Olympics will extend beyond Paris to other French cities

In the complex landscape of hotel group business, leveraging data has become critical in reshaping group sales strategies

These tips on switching from spreadsheets to analytics could prove useful and help avoid some common pitfalls organizations fall victim to

Identity resolution is the cornerstone of an effective hotel data strategy, and it’s an element that benefits marketing and guest-facing staff

While top-level KPIs set a clear focus and direction, deep-dive analytics provide the necessary insights for tactical execution

Having a first party data strategy gives your brand a plan for how it will collect customer and prospect data and use it to deliver personalized experiences

Whether it’s about hospitality technology or adapting to consumers’ behaviors, each new change or innovation should ultimately solve an existing pain

Hotel owners and operators are best positioned for success when they measure their business from every angle. That is why no benchmarking experience can be considered comprehensive without frequent insight […]

The  hotel industry is at a pivotal moment, hyperpersonalization and need for commercial teams to have a 360 view of the customer is paramount

Understanding your audience’s preferences, behaviours, and expectations enables you to tailor marketing efforts, enhance guest experience and drive bookings