data
Data Privacy Rules Hinder Hotel Quest for Frictionless Experience
Several panelists noted the challenges that varied data privacy regulations around the globe present to hoteliers and deploying new technologies
Hotellistat “Who Are We”: In conversation with Philip and Julia
Through our conversation you will hear more about Hotellistat as we dig deeper into the backstory, how the company came about and risks taken to get started
The Correlation Between Guest Sentiment Data and Hotel Bookings
Guest sentiment data is another critical piece of the puzzle that can take hoteliers feedback gathering efforts to new heights
Hoteliers Guide to First-Party Data Marketing
We will explore what first-party data is, its benefits, and how hotel marketers can leverage it to create exceptional customer experiences
The “Why?” Is So Important: Use Data to Reach Actionable Insights
By digging deeper into the data, we were able move from the potential problem to identifying and implementing tactical and strategic changes
Maximizing Return on Experience (ROE) Through Data-Driven Marketing
Hotels that have increased their direct booking rates, overall loyalty and guest satisfaction have done so by committing to a data driven approach
GA4 for Hotels: Why Micro Conversions Matter
Understanding and tracking micro conversions in your hotel website can provide actionable insights and GA4 can help significantly
Hotel Digital Marketing: Is Data Helping You Ask the Right Questions?
We look at the challenges faced trying to pull different information from multiple sources and the value of aggregating digital marketing data
Decision Intelligence Pt2: Sonesta Hotels & Resorts HotelIQ Case Study
Gul outlines challenges she faced and how adopting a business intelligence tool was such a massive game changer for her team and property
Decision Intelligence: Turtle Bay Resort HotelIQ Case Study
We look at how a business intelligence and analytics tool can help hotels make data informed decisions, leading to increased revenue and profitability
