data

The convergence of hotel marketer data, analytics, and guest expectations for personalized service are redefining the way hotels connect with their guests

Many hoteliers underestimate the power of customer data, making it a focus in your strategy is a reliable way to ensure your hotel maintains a competitive edge

We look at the data, the potential value, and examples of correlations and cause-effect relationships that could benefit hoteliers

Big data for hotels refers specifically to the collection of guest-related information, typically obtained through zero-party and first-party data sources

Hoteliers that want to streamline sales and take advantage of high-value buyers can no longer afford to maintain cumbersome processes

As revenue management technology evolves, machine learning continues but the human element is key. Let us take a look at some of these points

Data is more than just numbers: it’s the rock to unlocking revenue growth. Decisions rooted in data are the backbone to success

The surge of AI innovation sets the stage for travel companies to rethink how they interact with customers, develop products and manage operations

Get collaborating today to leverage all the types of data and analytics your business has access to and boost bookings and revenue

Despite being an essential part of the hotel, group sales have often been overlooked as an area to implement traditional revenue management strategies