Black Friday and Cyber Monday are two of the most anticipated shopping days of the year, and the hospitality industry can certainly benefit from the frenzy.
NB: This is an article from ARO Digital Strategy
To maximize bookings during this period, hotels need to leverage hotel digital marketing strategies and enhance their hotel website design. In this article, we’ll explore how hotels can drive bookings during Black Friday and Cyber Monday with a focus on direct bookings, digital marketing, and website design.
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1. OPTIMIZE YOUR HOTEL WEBSITE DESIGN
Your hotel’s website is your digital storefront, and a well-designed website can make a significant difference in attracting potential guests.
Here are some ways to optimize your website for Black Friday and Cyber Monday:
Mobile Responsiveness: Ensure that your website is fully responsive on all devices, especially mobile phones.
Many customers will be browsing and booking on their smartphones, and a mobile-friendly site is essential for a seamless user experience.
Clear Call to Action (CTA): Implement clear and enticing CTAs that guide visitors towards booking.
Use eye-catching buttons and make the booking process as straightforward as possible.
Page Load Speed: Slow-loading websites can drive potential guests away.
Optimize your website for faster loading times to keep users engaged.
User-Friendly Navigation: Make sure your website is easy to navigate.
Organize your content logically and create a user-friendly menu that helps visitors find the information they need.
2. LEVERAGE SEO FOR VISIBILITY
Search engine optimization (SEO) is a critical component of hotel digital marketing.
Ensure that your website ranks well on search engines by using relevant keywords, meta tags, and optimizing your content.
Black Friday and Cyber Monday hotel deals should be prominent in your SEO strategy to attract those searching for discounts.
3. CREATE A DEDICATED BLACK FRIDAY AND CYBER MONDAY LANDING PAGE
Build a dedicated landing page that showcases your Black Friday and Cyber Monday offers.
This page should feature:
- Attractive images of your hotel and amenities.
- Detailed descriptions of the deals and discounts.
- A countdown timer to create a sense of urgency.
- Easy booking options directly from this page.
4. OFFER EXCLUSIVE DEALS AND INCENTIVES
To encourage direct bookings, provide exclusive deals and incentives for guests who book through your website.
This can include discounts, complimentary add-ons, or loyalty program rewards.
Emphasize that these offers are only available on Black Friday and Cyber Monday, creating a sense of urgency.
