Personalization in hospitality means tailoring your services and experiences to cater to each guest’s needs and preferences.
NB: This is an article from Mews
It requires understanding and anticipating their expectations. That way, you can deliver a highly personalized, memorable experience. Personalization helps elevate someone’s experience at your hotel by showing care and attention to detail.
Subscribe to our weekly newsletter and stay up to date
The results are pretty impressive: enhanced loyalty, better reviews, and standing out from competitors.
7 ways to personalize the guest experience in the hotel industry
Now, let’s explore how personalization works in the hospitality industry. You’ll get an exact idea of the actions you can take to ensure the best possible guest journey.
Tailored services
Customized or tailored services include spa treatments, activities, events, dining options, room service, and other things that cater to each guest’s unique needs and preferences. Mention them in your pre-arrival communication, which should – you guessed it – also be personalized.
You can even tailor services based on the guest profiles you have on file. This way, your guests receive customized offers and recommendations based on their preferences; a terrific way to show how much you care.
Loyalty programs
Loyalty programs are an excellent platform for offering loyal guests personalized benefits. Whether it’s a room upgrade, a late check-out, or even exclusive amenities, loyalty programs unlock access to certain perks that make it worthwhile for the guests to return.
Learn more about hotel loyalty programs.
Communication
It all starts with communication – bringing in new guests, keeping existing guests loyal, and nurturing guests before, during and after their trip. And there are so many ways to personalize your communication.
The best thing to do is check in with guests at different points throughout their stay. Ask about their experience and seek out any recommendations or services they’d like to see. Once you have the guest’s loyalty, you should do what it takes to keep them. The more you tailor their experience, the more likely they’ll become repeat guests.
