Creating a marketing plan for a venue can be challenging in general, making social media for venues even trickier. Whether you’re opening your first event venue or need some fresh ideas, read on. Here are ten ideas to consider when creating and implementing your social media plan for your venue.
#1: Visual storytelling
When thinking of social media for venues, consider the fact that you’re selling an event space.
What does that mean for you?
It means you’re marketing to planners who want to transform that space to fit their needs. How flexible is it? What are the myriad of different events that have all looked totally different that took place in your venue? Telling the story of each event with visuals will help planners with that creative spark they need to envision their event in your venue.
#2: Blog
Having an active blog is a key component in social media for venues. Especially given that prospective clients want to know more about what it would be like doing business with you and what goes on behind-the-scenes of your space. Taking the content marketing road with a blog gives you a lot of room to show off the venue’s selling points. Start with easy to produce content like event recaps, team or client interviews, and then test out more complex topics.
#3: Hashtags
Using venue hashtags can work wonders for your social media presence, but creating your own unique hashtag can be a game changer.
Come up with a personalized hashtag for your venue, include that hashtag in each post (particularly on Instagram), and encourage your followers and venue visitors to do the same. Doing this will allow ALL photos with that hashtag to show up when people click on your hashtag, making it easy for people to see the different ways your venue can be used, encouraging creativity in new clients, and serving as free advertising.
