Hi, welcome to another Expert Partner update discussion.
Today we are joined by:
Alex Barros, Chief Marketing & Innovation Officer at BEONx, one of our Expert Partners
In this discussion we talk about the Beonprice brand evolution to BEONx and what BEONx is all about.
We touch on the vision and mission and whether that has changed and Alex outlines sustainable profitability, what it means in real terms, and not just a greenwashing bandwagon.
Finally we touch on Digitalization, what is it and how can it benefit hotels.
Hope you enjoy the discussion
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VIDEO CHAPTERS:
00:53 Guest welcome and introduction
05:39 Beonprice to BEONx, who are BEONx?
11:46 Has the vision and mission changed due to the brand change evolution?
14:22 Sustainable profitability, what is it and how can it impact hotels?
22:13 Digitalization β what is it?
25:45 How can digitalisation benefit hotels?
29:30 How do you see the hospitality sector evolving over the future?
36:41 Subscribe and other videos
