Everyone believes that getting a hotel website is the first step to putting your hotel business out on the internet.
NB: This is an article from Catala Consulting
That is true, but you don’t need just any website. You need an optimised website that works ideally and is visible to your prospects. But why do you need to take your hotel marketing seriously? Because your competitors are, and as long they have the right marketing strategy, they will continue to be ahead.
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When considering how to market your website, there are many marketing strategies for hotels, and you will need to focus on the ones that are easy to implement and provide you with a massive level of return because the better the hotel marketing strategy for your hotel, the higher the Return on Investment (ROI).
Whether you are marketing for your business website or its hotel marketing you came here for, this article will show you how to market your website.
Here are the top 10 marketing strategies for hotels!
Relevant Content
Content marketing is an effective marketing strategy for hotels. When creating and publishing content for your website, figure out the type of content your audience enjoys and ensure that your content is optimised.
Be consistent with your content marketing; post at least three to ten times per week. Fill various hotel website pages with helpful information and blog posts on traveller’s guides, trip considerations, etc.
Another way to improve your hotel marketing is by sharing content related to your immediate neighbourhood.
Hotel SEO Strategy
Hotel SEO Strategy is increasing the visibility of your hotel’s website in search engine’s organic results. If you genuinely want to have people find your website, you need to get your hotel’s name in the search result.
Define a keyword list and the search term you want your hotel website to rank for. Then use Google’s keyword planner to check the competition and search volume.
Another way to improve your hotel’s SEO ranking is to register your hotel on Google Hotel Finder and keep your hotels verified and updated.
You can improve your website’s SEO through a website or management audit. It will help identify issues and give you a clue about the competitive analysis
Email Promotion
Email promotion or marketing is one great tool that is used on most websites for hotels. You can use it to market your hotel website. For example, you can increase bookings, boost brand awareness, increase website visitors, keep visitors engaged, and generate more traffic.
Another advantage is that it grants you direct access to your customers, as you get to communicate with them. However, ensure you only send emails to people who have visited your hotel’s site or your physical location.
The first step is to segment your email list according to demographic information gathered from your website visitors to execute an effective email promotion.
Next, create a series of email copies designed to compel customers to take action (your marketing goal). Finally, use your preferred email marketing tool to send emails and track the campaign. When creating email copies, ensure it is easy to read, use psychology, and also leverage storytelling to drive home your point.
