As Black Friday approaches, hotels face an overwhelming influx of potential guests eager to grab the best deals. But despite generating interest, many hoteliers struggle to convert that excitement into actual bookings.
NB: This is an article from Asksuite
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With marketing noise flooding email inboxes and social media feeds, it’s easy for your offers to get lost in the shuffle. Traditional marketing tactics like email blasts or generic social media posts simply don’t cut it during this peak period.
In this post, we’ll explore how an integrated tech stack, combining WhatsApp, a mobile-optimized booking engine, an advanced Property Management System (PMS), and automation tools like AskFlow Agents, can turn these challenges into opportunities. By focusing on meaningful, two-way conversations rather than one-way broadcasts, you’ll not only stand out in the noise but also convert more of those leads into confirmed bookings.
The 4 essential tools for your Black Friday sales stack
When the rush of Black Friday begins, the hotels that convert best aren’t necessarily the ones offering the biggest discounts, they’re the ones communicating the smartest way. To handle the surge in inquiries and demand, you need tools that allow your team to respond quickly, personalize messages, and close sales efficiently.
Below, we’ll explore four essential components of a winning hotel tech stack for Black Friday, centered around WhatsApp, a mobile-optimized booking engine, an integrated PMS, and AskFlow Agents, Asksuite’s new product that enables the creation of intelligent agents from personalized, automated messages via WhatsApp throughout your guests’ entire journey.
1. WhatsApp: The direct conversion channel
WhatsApp has become an essential tool for driving Black Friday hotel sales, and for good reason. It’s where your customers are, with a staggering 99% open rate compared to email, and it offers 20x more conversion than SMS. If you’re not using it for your Black Friday sales, you’re missing out on a huge opportunity.
WhatsApp’s high engagement rate stems from its direct, personal communication. Customers are already engaged in WhatsApp chats on a daily basis. This familiarity makes it the perfect platform to capture potential guests during the frenzy of Black Friday deals.
What your hotel needs are effective capture strategies that make the conversation easy to start and impossible to ignore.
