Let’s be honest: hotel data can be overwhelming. You’re collecting information from everywhere: your property management system (PMS), revenue management system (RMS), rate shopping tools, F&B systems, point of sale (POS), accounting tools, data platforms… and the list goes on.
NB: This is an article from Juyo Analytics, one of our Expert Partners
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But when it’s time to make decisions, most hotel teams are stuck with generic dashboards in static tools that don’t reflect the reality of their business.
The result?
Standard reports, static KPIs, and one-size-fits-all metrics that leave you with more questions than answers.
The truth is: your hotel’s analytics should be as unique as your property, your team, and your goals.
For example, a general manager (GM) needs to look at pick-up trends in a completely different way than a revenue manager or a finance director. Each role requires different KPIs, breakdowns, and views to make the right decisions, yet most tools treat them the same.
The GM might focus on overall pick-up numbers, occupancy growth, and how today’s bookings compare to last week or last year. Broad metrics that help guide daily operations. A revenue manager, however, will drill down into pick-up by rate code, market segment, room type, and lead time, looking at ADR (average daily rate) shifts and pace vs. forecast to adjust pricing. Meanwhile, the finance director will be more interested in pick-up’s impact on total revenue, RevPAR (revenue per available room), and profitability projections.
And that’s exactly why we’ve put together a simple framework to help you design a hotel dashboard that actually works for you, not the other way around.
Why Most Hotel Dashboards Fall Short
Hotels generate huge volumes of data every day.
The problem with most Business Intelligence (BI) solutions is that they serve up pre-set dashboards that don’t really match how your hotel operates.
What’s missing is customisation: the ability to focus on the data that matters, in the way you need to see it.
Without this, you risk:
- Wasting time sifting through irrelevant information.
- Missing out on actionable insights hidden in the noise.
- Making decisions based on incomplete or outdated data.
Sounds familiar? Don’t worry, you’re not alone.
The Four-Step Framework for Building the Right Hotel Dashboard
Whether you manage an independent hotel, a group of properties, or work in revenue, finance, marketing, or operations, this framework will help you take control of your analytics and make your data work harder for you.
