To thousands of holiday seekers, the planning phase may seem like a time-eating disaster. With so many options where to stay and what to do, the majority find themselves immersed in indecision and torn between equally exciting, glamorous and exotic choices. And this is where your social media strategy gets tested.
To capture the holiday seekers’ imagination early, you need to keep the engagement fire blazing on daily basis – a whopping 66%* of leisure travellers turn to search engines when planning their next trip. So, what it means, really, is that a ton of potential guests are snooping around your social media accounts every day.
How can you turn curious vacationers into soon-to-be guests?
Capitalise on the magic of compelling visuals
The number of international travellers has skyrocketed in the last 10 years. People are more eager to travel to distant, exotic places than ever before and the thirst for unique experiences pushes them outside their comfort zone.
How do they pick their travel destinations? It’s not uncommon to hear about travellers crossing the world to visit a place they’ve seen featured in a magazine, on TV or in a travel blog. The mind is a visual instrument, so if there is one way to grabbing travellers’ attention, it certainly involves gorgeous imagery.
Here are some ideas to try:
#1 Play with your cover photos
There’s so much you can do with a cover photo (for all your social media accounts). It’s the first thing people will see and so it has the most ‘weight’ in influencing their perception of your brand. Pick a cover photo that highlights your hotel’s advantages – whether it’s your unique interior/exterior design, the location or the beautiful surroundings. Remember that you can change the cover photo as often as you like – to signal a change in seasons, design, mood or your offers.