person looking through a magnifying glass at the facebook logo reflecting potential impact for hotels of their lead generation tool

New year, new ways to utilize Facebook advertising for hotels. When you think of Facebook advertising, most of you probably think about ads aimed at driving awareness, website traffic, or online purchases.

NB: This is an article from gcommerce

What if we told you that Facebook can also serve as a key component to collect first-party data for your hotel in a world where we so desperately need it?

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Facebook’s lead generation tool has been around for years, but it’s been getting a “glow-up” in recent months and is now one of the primary ways we drive leads and collect email data for our hotel clients. New functionalities continue to release as we enter 2023, but one thing that hasn’t changed is the tool’s ability to put first-party data in our clients’ pockets.

Here are six ways your hotel can utilize Facebook’s lead generation tool in 2023.

Increase Your Hotel’s Email Database

Are you looking for easy ways to increase the size of your hotel’s email database and create cohesive hotel marketing strategies across multiple channels? Utilizing the lead generation tool on Facebook can quickly help you build up your databases with qualified users. 

See It In Action

Prompt users to enter their information with messaging centered around staying up to date with the property, new available offers and promotions, or offer a special incentive to sign up and subscribe. From there you can download the leads directly from the Instant Forms section or utilize a third-party platform like Zapier to send leads straight to your email.

Further Qualify Your Hotel’s Remarketing Audiences

Lead generation isn’t only good for your email marketing, it can also be utilized to bolster your hotel’s remarketing efforts. While you could just re-upload your leads list as a custom audience, you would need to be constantly updating it. Instead, set up a new audience based on Lead Generation data within your remarketing adsets to keep the audiences fresh with any additional work.

See It In Action

Under the custom audiences section, select Lead Form. From there you’ll want to include anyone who opened and submitted a lead within your desired timeframe (we recommend 90 days). Voilà, you will now be incorporating active lead data into your hotel remarketing campaigns.


Pro Tip: If you are going to utilize your leads for multiple purposes, such as Facebook remarketing and adding them into an email list, make sure you disclose this in the lead form settings.

Read rest of the article at gcommerce