If you’re running a luxury hotel, you’re always looking for ways to enhance guest experience, drive direct bookings, and improve your online presence.
NB: This is an article from ARO Digital
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One often overlooked but highly effective tool is an attractions module on your website. This feature offers numerous benefits that can significantly impact your hotel’s success. Here’s why you should consider adding an attractions module to your luxury hotel website:
1. Enhances Guest Experience and Engagement
An attractions module does more than just list local sites; it becomes a valuable resource that enriches your guests’ stay.
Encourages Exploration
When guests have easy access to detailed information about nearby cultural landmarks, scenic spots, and hidden gems, they are inspired to explore more, potentially extending their stay.
Increases Time on Site
By offering rich content such as photos, videos, and detailed descriptions of local attractions, you can increase the amount of time potential guests spend on your website, reducing bounce rates and improving SEO.
Enhances Pre-Arrival Experience
Providing curated local guides and insider tips helps guests plan their activities before they arrive, creating a seamless travel experience from the moment they book.
Example: At The Ardilaun Hotel in Galway, Ireland, an attractions module showcasing local favourites like Salthill Promenade or the Galway City Museum encourages guests to immerse themselves in the area’s unique culture and history, enhancing their overall visit.
2. Encourages Direct Bookings
An attractions module can also serve as a powerful tool to increase direct bookings on your website.
Shows Location Advantages
By highlighting your hotel’s proximity to key attractions, you position yourself as the best choice for guests looking to explore the local area.
Builds Trust and Transparency
Offering honest information about nearby attractions demonstrates that your hotel is dedicated to enhancing the overall guest experience, not just selling a room.
Supports Special Offers
Pairing the attractions module with special offers or packages tailored to local activities can further incentivise guests to book directly through your website.
Example: Imperial London Hotels By showcasing nearby attractions on its website, the hotel entices potential guests to book directly to fully experience the local area. Additionally, highlighting unique local experiences encourages travelers to by pass third-party booking sites and make reservations directly with the hotel.
