Email marketing is an excellent and efficient way to connect with and spread a message to an audience. In the hospitality industry, email marketing can be used to communicate with current, loyal, and potential guests. You may be wondering to yourself, “Why should we start email marketing campaigns” or “How would email marketing benefit me?” Simple. Email marketing for hotels will help drive room nights, encourage bookings on special offers, show off your hotel’s story and location, and foster relationships with guests.
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Drive Room Nights
Did you know that, according to Campaign Monitor, “for every $1 spent, email marketing generates $38 in ROI?” That is pretty wild. Depending on your campaign, it can basically pay for itself.
Take advantage of this opportunity to increase your room nights. Your potential or returning guests could be sitting at their desk right now and daydreaming about taking a much needed vacation. Enter their mindset or dream by putting your hotel’s name and message in their inbox. Show your readers why they should stop what they are doing and start planning their stay with you.
Your email’s content should feature your hotel’s top selling points like popular amenities, unique accommodations, and prime location. Think about what would encourage the potential guest to book a room night at your hotel. Accomplish this through a variety of ways like creating separate callout boxes to draw readers’ eyes to these specific items and make them stand out from the rest of the email content.
One other extremely important factor to the success of your email… link to your hotel’s website! Find pages on the same topic as the email sections you are discussing to send readers to. These pages may include the rooms page, home page, dining page, local area page, etc. You can also direct your readers to your website by including a larger call-to-action button either on the top or bottom of your email. Remember to add campaign tracking to your links so you can determine how successful your campaign was in driving traffic to the website and checking rate.
