Every day, hoteliers deal with a flood of data – from PMS (Property Management Systems), OTAs (Online Travel Agencies), RMS (Revenue Management Systems), CRM (Customer Relationship Management software), and POS (Point of Sale Systems) – most of which operate independently.
NB: This is an article from Lighthouse
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Instead of providing clarity, fragmented data just creates confusion, making it hard to get a clear picture of what’s really happening at your property.
Yet many hotel management teams still rely on outdated, manual reporting methods, slowing down their decision-making and increasing the risk of errors. Without an integrated Business Intelligence solution, tracking occupancy rates, pricing trends, and hotel revenue simply becomes inefficient and time-consuming.
From Data to Strategy
To truly drive performance, hoteliers need to interpret that data correctly and use it to take the necessary steps to optimize revenue, occupancy, and forecasting.
Here’s how five essential hotel business intelligence reports can help you make better, data-driven business decisions:
1) Room Type Upcharge Report: Optimizing guest revenue and guest experience
Are your room type pricing differentials aligned with what guests are actually paying?
The Room Type Upcharge Report helps you understand whether your ADR for various room categories matches the intended upcharges.
Why it’s important
Not all room types perform equally well, and pricing them correctly is key to maximizing revenue. A suite or an ocean-view room should command a higher rate than a standard room – but is that premium being realized in your ADR?
Many hotels assume that a fixed price difference between room types works year-round. However, guest willingness to pay for upgrades fluctuates based on seasonality, demand, and booking behavior.
What this report reveals
- Are premium rooms selling at a higher rate – or being booked at a discount?
- Are the actual upcharges aligned with your intended room rate differentials?
- Are certain room types being frequently discounted below their expected pricing?
To illustrate this, let’s say your hotel’s premium suites consistently sell for only $20 more than standard rooms instead of the planned $50-$75 uplift. It may indicate pricing misalignment or an opportunity to improve upselling tactics.
By tracking ADR by room type, hoteliers can spot pricing gaps, adjust strategies, and ensure premium rooms are driving the revenue they should.
2) Day of Week Analysis Report: Identify trends in guest bookings
Some guest segments book on specific days – corporate travelers might stay midweek, while leisure guests dominate weekends. The Day of Week Analysis Report helps identify these patterns so you can optimize pricing, promotions, and availability accordingly.
Why it’s important
If certain accounts or rate plans only book peak nights, they could be displacing higher-paying guests. This report allows revenue managers to adjust their strategies to balance demand and maximize RevPAR across all days of the week. Having these insights at their fingertips makes discussions in revenue calls, for example, more strategic and data-driven.
