Facebook advertising is currently one of the most popular ways to advertise.
NB: This is an article from gcommerce
Why is that? Because, if you know how to create Facebook ad images that drive traffic to your primary business goal, they can be insanely effective. This article contains four best practices for creating and selecting Facebook ads images that will be creative and effective.
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In running large amounts of Facebook ads each year for our clients, we took a look at the top performing Facebook ad images from the previous year to determine not only which types are performing well, but also the actual data that proves these best practices to be true.
Official Ad Best Practices From Facebook
- Opt into Facebook Campaign Budget Optimization
Campaign budget optimization (CBO) automatically manages your budget to allow for the best results. Daily budgets or lifetime budgets can be set for Facebook Ads campaigns, depending on your needs and how much you want to specify in your budget.
- Opt into Detailed Targeting Expansion
Detailed targeting expansion provides access for Facebook to reach a broader group of people than what you define in your targeting selections. Facebook is then able to make updates that reflect any findings for better performance outside of the defined targeting selections.
- Opt into Automatic Placements for Facebook Ads
Automatic placements through Facebook increase ad exposure to best utilize the campaign’s budget. Depending on the settings of your campaign, automatic placements allow Facebook to expand the different channels your ads can be seen on.
- Manage Your Facebook Ads’ Creative Fatigue
Creative fatigue is the result of your audience seeing the same images or videos too many times across your ads. This can lead to negative impacts such as lower engagement.
It is important to note some of Facebook’s general ad best practices to keep in mind before choosing your images. However, it may not always be enough to simply follow the ad best practices provided by Facebook. For example, utilizing budget optimization and automatic placements does not always lead to better results without also optimizing your ad images.