A war of words between Airbnb and New York, its largest market, has escalated with the first fine issued by the city in what is expected to be a crackdown […]

In recent months, Google has added new filtering options for the two main ways users interact with a Hotel Ads, localuniversal (the knowledge panel in organic search) and mapresults (Google […]

Recently, a small hotel group asked us an extremely smart and on-point question: “How do I create a loyalty program that is not a loyalty program?” They understood that while […]

Short-term home rental service Airbnb is innovating in the luxury travel space and responding to consumer demand with its soon-to-be-finalized purchase of Luxury Retreats, a similar service working with only upscale […]

Hotels in China have “little negotiating power” with online travel agents (OTAs) and could do more to resist their increasingly dominant role, suggest MSc student Lorraine Zhang, Associate Professor Basak […]

In recent years we have been noticing the rise of social media channels as a way for businesses to communicate and engage with their customers. According to Statista, social media […]

By now, virtually all hotels have at least one social media channel that they use – most likely Facebook. They might also use some others; Instagram, Twitter and Snapchat being […]

Data alone cannot provoke change – rather accessibility, acting on it, customer support, training, incentivizing employees and ending up with the development of a customer-centric culture is key, says RJ […]

The travel industry has some major changes ahead of it. Virtual reality marketing, voice-controlled travel booking, and the growing ambitions of brands such as Google and Facebook all look set […]

Mobile continues to see dramatic growth and change. We’ve analysed the latest data on which devices are being used, which are growing and which are declining. The verdict? Hotel website […]