While hoteliers anticipate highly-sophisticated and ‘digital native’ hotel guests in 2020, their plans for industry technology remain stuck in the early 2000s. This is the startling research finding from ‘The […]

In our previous blog post, we highlighted the main differences between Dynamic Ads for Travel (DAT) and Dynamic Product Ads (DPA). Put simply, Dynamic Ads for Travel (DAT) is essentially Dynamic […]

Hotel distribution has changed a lot in the last 20 years. However, hotel revenue management practices haven’t. This is because the technology used hasn’t kept pace. Revenue managers want to […]

Data’s value increases when it’s shared, and you can make money by selling it. Sharing data allows marketers to better understand who their best customers are, which consumers they should […]

Hilton’s recent shake up of its loyalty programme is a bold move for the company and will impact the whole travel and hospitality sectors. Rebranded as “Hilton Honors”, members are […]

In less than a decade the twenty-something founders of Airbnb have gone from selling politics-themed cereal, back in 2007, to raising $850 million on a $30 billion valuation. In short: […]

We already know that generic blast emails, or those that you send to your entire database, are actively hurting your ability to communicate with your guests. Fortunately, targeted email campaigns, […]

Owners and operators are dead set on obtaining more direct bookings for their hotels to maximize their profits. Revenue management and marketing, more than ever, must align in order to […]

By now it should be no secret – hotel owners or managers must be quick to the keyboard in responding to guests’ reviews on platforms like TripAdvisor. It shows your […]

Even compared to 2016’s chaos, making predictions for 2017’s revenue strategy trends has proved a challenging task! In many ways, 2016 was a year for defying logic and taking actions […]