Data, data and more data: travel’s big driver in 2017
On Day One of the Atlanta Summit last week, senior executives from Wyndham, Kimpton, Tauck, Delta Airlines and more, identified numerous ways to put data into action Travel companies, big […]
Hotel and Mobile Boost OTA Online Bookings
NB: This is an article by Phocuswright U.S. online travel agencies (OTAs) continue their upward climb and have increased their share of the total travel market. Bolstered mainly by hotel […]
The Sharing Economy: Opportunities for Hoteliers
Attend a hotel conference these days and the issue of the sharing economy is likely to raise its head, in particular competition from short-term rental services via the internet. Airbnb […]
Revenue Management: Capturing untapped potential
Industry practitioners and revenue management (RM) educators, meeting recently in Orlando in the U.S., are in agreement: there is a great shortage of well-qualified revenue managers. Competent revenue managers should be […]
The Ultimate Guide to Hotel Email Marketing
Hotel email marketing has become more important than ever. The cost of click- and impression-based marketing on search engines and social networks continues to rise, not just for generic terms, but also […]
Technologies Shaping Today’s Guest Experience
Every year presents new technology trends and forecasts for the hotel industry. Some gather attention without being very substantive, while others offer hotels something truly new, solving the specific problems […]
Is big data in hospitality a game-changer?
We share more and more information, and the boundaries between private and public life are increasingly blurred. Our evaluations of various products and services are now available and visible to […]
Consumer Research Uncovers Travelers’ Online Search and Booking Behaviors
Travelers display similar and distinctive behaviors while making booking decisions related to their travel accommodation selection. This study was designed to reveal the possible relevant and important factors affecting the […]
5 Things We Learned about Hotel Email Marketing for 2017
NB: This is an article from Revinate One of the great things about being a hotel email marketing service provider is, we collect a ton of data on what works […]
Creating the Right Connection for Conversion and Engagement on Social Media
As hoteliers’ key audiences spend less time on the Web and more time on their smartphones’ social apps, it is crucial for hotels to have a digital engagement strategy that […]