There are now so many ways to customize your search ads that optimization can seem complex. Though the fundamentals of ad copywriting and testing remain in play, text ads have […]

Chat messaging has become a useful tool in marketing strategies of the hospitality industry to meet growing consumer demand. The Economist reported 2.5 billion people worldwide had installed at least […]

Travel brands typically focus on leisure travellers – the type of person looking for adventure and escape. But what about those looking for basic comfort and convenience? According to a survey […]

In travel, marketing and revenue management teams are under tremendous pressure to grow revenues while maintaining low costs. In order to leapfrog the learning curve of the online retail space, […]

2017 is no time for hotels to merely ‘manage’; around the industry, signs in the latest available research and comments heard at the Americas Lodging Investment Summit seem to indicate […]

Unearthing useful insights from the vast amount of hotel data at your disposal is always going to be on-going and somewhat time-consuming – but it doesn’t have to be as […]

Competition in the hospitality sector is extremely fierce. Potential guests now have extensive hospitality options for when they want to travel, from apartments, villas, hotel rooms, hostels, boutique properties and […]

A decade and a half ago, when the first set of OTAs (Online Travel Aggregators/Agents) were born, travel planners were suddenly empowered with tools that enabled them to do all […]

Last week, we shared the top five reasons not to be afraid of direct messaging your guests in part one of this blog series. Now that you’re not afraid (hopefully), […]

Over the past decade, technology has impacted the way hospitality businesses of all sizes operate. For independent properties, it has been a game changer. Now more than ever, independent properties […]