When you distribute your rooms through online travels agents you are liable to pay a commission fee for the bookings they drive for you. The good news is it doesn’t […]

High quality hotel visuals increase bookings! That should be enough of an incentive for hotel marketers to create and distribute great visuals, but if you’re the type of person who […]

What if you knew the concerns that were uppermost in your customer’s mind, right now? Or, which of the folks in your Eloqua database are most intensively researching the topic […]

If you’re looking for customer loyalty, you won’t find much of it in the travel industry. While 74% of business travelers claim to prefer booking travel through one platform, only […]

The vacation rental business is currently worth $100bn but Airbnb is reportedly still not profitable, and the competition is growing. Cities may be fighting to restrict it, but the Airbnb […]

When most hoteliers consider their revenue management metrics, they most likely think about RevPAR, ADR and occupancy. Perhaps, they would also think about historical and current local demand. But for […]

Your hotel website should be your most profitable booking channel. If it’s not, then you may be focused on the wrong things. In our final webinar for 2016, we looked […]

Change always comes thick and fast in this industry but 2016 has felt like a real turning point. All the tech giants are making big things happen as we move […]

Relying on user generated content (UGC) in social media marketing can be a gamble. It can work if you have a great creative idea, a sizeable existing audience and a […]

Did you know that Google changes its search algorithm up to 600 times per year? Stats like this make it tough for any hotel business to keep up. Nobody ever […]