More than ever, consumers are getting information from a variety of channels and making decisions based on an increasingly nonlinear discovery and decision-making process that may never include a brand’s […]

Long gone are the days where a website with an online booking option is sufficient to attract guests to your property. Today’s savvy consumer craves personalised, immersive experiences. They want […]

Last week, online retail giant, Amazon, wowed the internet community when they released this preview of their new shopping innovation, Amazon Go. The concept is a “Just Walk Out” shopping model […]

In the travel industry, 48% of airline passengers and 59% of hotel guests said they were interested in upgrades or additional services. The airline industry has found a model that […]

For most businesses, the single most valuable category of data is customer data, often collectively managed through a customer relationship management (CRM) system. However, managing a customer database can be […]

Marketing can often seem like a bottomless pit of possibilities. The days of investing in only a few marketing channels are long gone. Now, there are endless ways to reach […]

In previous research conducted, we’ve seen that the Net Promoter Score has a positive correlation to a hotel’s TripAdvisor rating. Of course that makes sense, a positive review would hopefully tie in with someone […]

In an ever-shifting technology landscape, we’ve identified three major trends that will have the greatest impact on travel,airlines, hotels and OTAs in 2017 Megatrend #1:  Connected Intelligence The world is […]

Airbnb earlier this month dropped its 6-week-old lawsuit against New York state attorney general Eric Schneiderman, New York City and NYC mayor Bill de Blasio, in a move that could […]

Google has increased the number of ads shown by default in its Local Universal listings from two to four. In this post, we take a look at what changes Google has […]