The travel industry is continually facing disruption, which often provides great benefits for travelers and a path to fostering a culture of innovation and new business models. A current trend […]

In the hospitality industry we have heard that “A revenue management program/system has the potential to increase revenue by 3 – 5%”. By revenue management system, we are talking about […]

Conversational commerce (chatbots) may be in its infancy but now is the time understand how it fits into your digital strategy With social media came the dismantling of the wall […]

The amount of software that hotels use is increasing every year. Not all of it is necessary, but some of these tools are of course extremely useful. And as the […]

More than 25% of direct online revenue for hotels comes directly through Search Engine Marketing (SEM) initiatives, making these paid placements in the search engines an especially critical piece of […]

Though email offers a direct and personal channel to connect with users, it has become increasingly over-saturated in recent years and, thus, less effective for marketing. Data from the Mailchimp […]

Last week we discussed how major changes from Google in 2016 affected hotel marketing. In part 2 of our 2016 recap, we turn our attention to the changes made by […]

This report presents a summary of the key findings and implications from a study entitled “Why tourists choose Airbnb: A motivation-based segmentation study underpinned by innovation concepts.” It was found […]

Where does the intermediary’s relationship with the customer end and the airline’s begin and what exactly is a direct booking? When you gather travel distribution execs together, inevitable discussions ensue […]

The best marketing  your hotel can receive comes from word of mouth generated by your promoters and advocates. A joint study between Ogilvy, Google and TNS found that 74% of […]