Major Changes From Google in 2016 That Impact Hotel Marketing
As 2016 winds down, we’re looking back at the major changes that impacted hotel marketing over the past year. For the most part, Google has influenced a lot of them, […]
The Balance of Power for Selling Hotel Rooms
Traditionally, Marriott is a business driven by franchise and management company contracts. It is known for its branding, service and operational expertise. Starwood in recent years is placing additional emphasis […]
Shop while you fly: how airlines plan to ride out revenue turbulence
Ancillary revenue airline sales are forecast to reach $130 billion by 2020, which Ryanair sees as a natural progression. Michael O’Leary’s wish to be ‘the Amazon of air travel’ is […]
What Hotel Chains Can Learn from Booking Aggregators
More and more travelers prefer to make their hotel (or flight, or car) reservations directly on the brand’s website—direct bookings outnumber aggregator bookings three-to-one. Although the big online aggregators still […]
Change Is Everywhere: Are Hotels Managing It?
Hotels encounter change every single day, experiencing changes in guests, rates, menus, events and staff. At an even higher level, hotels experience changes in management, brands, job responsibilities, revenue strategy […]
HeBS Discuss Optimizing Direct Bookings and Lowering Distributions Costs
Last week, HeBS Digital hosted its third webinar in its “Direct is Always Better” series. Speakers from HeBS Digital discussed where the industry is heading in 2017: towards an inevitable […]
Travellers’ behaviour more dynamic and connected through mobile
With travellers’ behaviour becoming ever more dynamic and socially connected through the use of mobile technology, tourism practitioners stand to benefit from a distinct conceptualisation of the travel context. The […]
