If you’ve ever used a web agency, or spoken to a Product Development geek like me, you’ve probably heard the terms “UX” and “Usability.” But what do they mean, and do they really matter to you as a Hotel, B&B Owner, Innkeeper or Property Manager? Well, if you ask your website visitors, they’d probably say yes.
As the UX Manager for Product Management at Leonardo, I am tasked with overseeing the overall design of Vizlly, our Multi-Channel Digital Marketing System, and the websites, apps and digital brochures subscribers can create with it.
A fundamental part of my role is ensuring that the website themes we design for our Vizlly subscribers provide an optimal end-user experience for travel shoppers (your customers).
My team spends a lot of time understanding consumer interactions online, and what content travel shoppers are looking for during the shopping journey, to ensure we incorporate these elements into our website themes, so that our subscribers can create high-performing websites that convert.
We consider everything, from the overall logic of a hotel website (is the path to conversion simple and easy?), to where to place the booking widget on each page.
In addition, we constantly monitor the digital marketing landscape to ensure our website themes remain current. For example, mobility has been a huge priority for us to ensure our customers can deliver an amazing mobile experience to their website visitors. We have two responsive website themes and one optimized theme in our collection.
This all means that you don’t have to worry about the UX and Usability of your website. We’ve taken care of that for you. Still, it’s important to understand the concepts of UX and Usability, to identify if there’s anything more you can be doing on your website to improve conversions. Or, if you’re not a Vizlly customer (yet), perhaps there’s some practical takeaways in this article for improving your current website?
In this article, I’ll define what “UX” and “Usability” really mean, why they matter to a hotel, along with how Leonardo is using UX to help improve the performance of your website.