video

Is US Hotel Industry Heading Inadvertently to Over Commoditization?
Is the US Hotel industry in a race to the bottom? Is it at risk of over commoditization where price becomes the only differentiator?

Hotel Digital Marketing Lower Funnel: What Is It and Why Important?
What is the lower funnel, where does it fit into hotel marketing activities and why is it (possibly) the most effective use of digital marketing investment

You Might Have Built It, But Will They Book? Digital Marketing 101
You have a hotel, you have a website but does anyone know about it beyond your listing on OTAs, this is where Digital Marketing comes in

State of German Hotel Market Through Summer and Into Winter
We review how the different German hotel sectors have faired this Summer and what might happen as we head into the Autumn and Winter

Market Segmentation: Back To Basics As We Recover
Continuing our theme of back to basics, we follow up our last discussion around forecasting, this time we focus on segmentation

Biggest Challenges Sales Team Face as Group Demand Returns (Part 2)
In Part 2 Paige offers advice and solutions hotel sales teams can take on board right now to be better prepared as group demand continues to increase.

Biggest Challenges Sales Teams Face as Group Demand Returns (Part 1)
We are focusing on Hotel Group sales and some of the challenges Paige sees as hotels adjust to the return of group demand
Hotel Video Ideas For Marketing
Video marketing will lead possible guests directly to the hotel’s website or social media platform – establishing the potential for ongoing relationships

Hotel Sector Post Pandemic: More Financial Headwinds Ahead?
We talk with Dr Don about how the hotel industry looks post pandemic, the current cost of living crisis, impact on travel this summer and perceived value

RevMarketing Automation (RMA): The Missing Link Between Revenue & Marketing
RevMarketing Automation (RMA): What is it, Why is it important, How can it bring together the revenue and marketing teams, and what problem does it solve?