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Business Intelligence: Turn Data into Dollars [Event Replay]

Wondering what Business Intelligence solutions are & how they can help optimize your revenue management strategy? Confused about all the high-tech buzzwords

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Revenue Management: The Price Is Right ….. Or Is It? [Event Replay]

As more hoteliers adopt revenue management systems, and implement demand-based pricing strategies, how can hoteliers ensure their hotel stays competitive

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Hotel Digital Marketing: Where Does Mid and Upper Funnel Fit In?

In the previous video we took a closer look at the lower funnel, in this third video we look into both the Middle and Upper Funnel

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Is US Hotel Industry Heading Inadvertently to Over Commoditization?

Is the US Hotel industry in a race to the bottom? Is it at risk of over commoditization where price becomes the only differentiator?

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Digital Marketing Lower Funnel What Is It and Why Important mirai YouTube Thumbnail

Hotel Digital Marketing Lower Funnel: What Is It and Why Important?

What is the lower funnel, where does it fit into hotel marketing activities and why is it (possibly) the most effective use of digital marketing investment

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You Might Have Built It, But Will They Book? Digital Marketing 101

You have a hotel, you have a website but does anyone know about it beyond your listing on OTAs, this is where Digital Marketing comes in

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State of German Hotel Market Through Summer and Into Winter

We review how the different German hotel sectors have faired this Summer and what might happen as we head into the Autumn and Winter

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Market Segmentation: Back To Basics As We Recover berner+becker youtube thumbnail

Market Segmentation: Back To Basics As We Recover

Continuing our theme of back to basics, we follow up our last discussion around forecasting, this time we focus on segmentation

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Biggest Challenges Sales Team Face as Group Demand Returns (Part 2) ssp video thumbnail

Biggest Challenges Sales Team Face as Group Demand Returns (Part 2)

In Part 2 Paige offers advice and solutions hotel sales teams can take on board right now to be better prepared as group demand continues to increase.

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Biggest Challenges Sales Teams Face as Group Demand Returns (Part 1) ssp video thumbnail

Biggest Challenges Sales Teams Face as Group Demand Returns (Part 1)

We are focusing on Hotel Group sales and some of the challenges Paige sees as hotels adjust to the return of group demand

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