video

Video marketing will lead possible guests directly to the hotel’s website or social media platform – establishing the potential for ongoing relationships

We talk with Dr Don about how the hotel industry looks post pandemic, the current cost of living crisis, impact on travel this summer and perceived value

RevMarketing Automation (RMA): What is it, Why is it important, How can it bring together the revenue and marketing teams, and what problem does it solve?

We explore factors influencing price optimisation, number of calculations involved, why you can’t optimize without some technology and resistance to engage

We look at common risks which may be hampering the journey of your hotel revenue through to the bank, ways to resolve these and how to continually improve

We talk about the ‘new kid on the block’, the Commercial Strategy Role – that overarching role encompassing Revenue, Marketing and Sales

Hicham introduces us to Userguest, their solution, client profiles and some future gazing. Finally touching on data privacy, GDPR and a cookieless world

We look at what impact the pandemic, technology adoption and staffing issues has had on forecasting, what we forecast and how often we review it

Franco Grasso introduces us to his company, their core service, typical client profile, why he got started and what value they bring to their clients

Without changing the focus, the questions asked, and metrics measured, surely revenue strategy just exists as another recurring seminar topic