segmentation

Has the hotel sector used the pandemic to develop a more customer centric approach to it’s product, pricing and promotions or will it revert back to type

As you tailor your marketing based on segment, demand forecasts, and behavior, you’ll gain momentum that drives your revenue management strategy forward

Every piece of information beyond a guest name that you can collect will help inform your knowledge of their motivations, preferences, and purpose

Simply put, boosting revenue is about better aligning your offerings to specific customer pain point. And that’s exactly what guest segmentation helps with

Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications

Hoteliers that succeed with hotel market segmentation do several things well. They define the market segments for their property and which contribute most

Understanding your potential guests is vital to creating an adaptive communication strategy. High-end hotels are defined by 5 general segmentation types

Revenue Managers may achieve top line forecasted revenue within 1-2%. But achieving a consistent hotel forecast at the segmentation level is rarely possible

When you understand the weight of hotel market segmentation and you know how to segment hotel markets, you can benchmark your market reach.

The Hotel industry has been significantly impacted in 2020, but the downturn has provided time to rethink and reset sales and marketing strategies