segmentation

Hotel Market Segmentation: Find and Drive More Business

Through market segmentation, hoteliers can group travelers based on their reason for travel and hotel preferences, as well as when and where guests book

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building blocks reflecting the importance for hotels to fully understand how to generate profitable revenue

Top Hotel Revenue Management Strategies to Boost Revenue

We discuss three important strategies revenue managers can use to boost revenue and how an RMS can help forecast demand and perform dynamic pricing

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Why Is Market Segmentation Important For Your Hotel?

Not all information is consistent across all channels, making sense of consistent data components is needed to understand your hotel’s market segmentation

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Market Segmentation: Back To Basics As We Recover berner+becker youtube thumbnail

Market Segmentation: Back To Basics As We Recover

Continuing our theme of back to basics, we follow up our last discussion around forecasting, this time we focus on segmentation

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Reaching the Right Travelers Starts With the Right Audiences

Getting in front of the right audiences for your destination is key, so we’ve crafted audience and targeting strategies to help you reach them online

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How To Run A Successful Revenue Management Meeting

If you follow the steps highlighted, you should be able to organize a successful revenue management meeting that will help increase sales for your hotel

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How To Set Up Effective Hotel Segmentation In 7 Steps

Hotel segmentation may seem like a lot to process, but it is not something that you have to get right on the very first try

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Break Down Your Guest Segmentation Like A Pro.

One of the greatest challenges in modern hotel revenue management is breaking down data silos so you can access clean and accurate data for segmentation

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Solo Travelers: Why They Should Be Your Hotel’s New Target

Attracting a new market doesn’t have to mean changing your hotel’s identity. These few ideas will help reach those solo travelers and increase your revenue

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Market Segmentation and How to Price Rooms Correctly

Market segmentation is not a fixed activity. It is important to use accurate guest data to regularly update your segmentation strategy

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