segmentation
Customer Loyalty in a Hyper-Segmented Hotel Landscape
Travelers have more information than they did in the early days of loyalty programs and are more reliant on reviews and user-generated content (UGC) than brand names when making hotel choices.
Hotel Target Market: How to Find Your Most Lucrative Prospects
Your hotel target market is one of the most effective ways of growing your business. NB: This is an article from Socialtables If you’re interested in finding more prospects who […]
Customer Segmentation: Why It’s So Important
Customer segmentation is a fundamental part of maintaining relationships, no matter what industry you’re in. Below, you’ll learn what customer segmentation is, how to do it for your company, the […]
Five Guest Segments for Hyper Target eMails this Holiday Season
The holidays are approaching and you want to sell out by November. NB: This is an article from Revinate Rather than blast your entire database the same message about the […]
Hotel Budgeting & Distribution Channels: Analyze How You’re Tracking
Today’s hoteliers grasp the importance of segmentation – understanding which guest segments comprise their total customer base in terms of metrics like demographics, average booking window, market segment, purpose, and […]
5 Common Mistakes Hoteliers Make When Segmenting Emails
With 89% of marketers using email as their primary channel for lead generation, consumers are being inundated with messages from brands. Will your messages be ignored or deleted or opened […]
3 Easy Steps to Hotel Segmentation Strategy
Segmentation is critical to a successful revenue management strategy. Without accurate segmentation, it’s nearly impossible to have accurate forecasts or budgets. After all, if you don’t know who is booking […]
Why Your Hotel Needs In-Depth Market Segmentation
Marketing segmentation is the process of dividing your customers into groups, so you have a clear understanding of where your business comes from. Are your guests individual or group travelers? […]
Getting Your Business Mix Right
Before you can get your business mix right, you first need to know what your business mix is. NB: This is an article from NetAffinity As an eCommerce Manager, I […]
Segmentation throughout the guest journey: Pt 1 of 2
From the very beginning of the searching process to the post-stay comedown, guests are increasingly expecting an experience that feels tailored, thoughtful and built with them in mind. Let’s take […]
