segmentation

To stay competitive in the ever-evolving hotel industry, implementing effective customer segmentation strategies is not just an option, it’s a necessity

Catering to the needs of different types of hotel guests is crucial for enhancing the guest experience and driving growth in your hotel business

We look at hotel market segmentation – its benefits, common segments and steps to implement guest segmentation to better define effective pricing strategies

Broad segmentation often falls short in today’s competitive landscape. To cater to guest needs, we need to delve into the realm of micro-market segmentation

It’s not always about filling every room every night; it’s about attracting and retaining guests who bring the most value to your hotel

Relying on demographic data to identify similarities within cohorts is less accurate than you likely expect. Engagement rates tend to be even worse

Offer segmentation is a critical strategy for hotels looking to increase revenue, improve guest satisfaction, and stay competitive in a crowded marketplace

Hyper-personalisation goes beyond standard strategies for customising each touchpoint in the customer journey; it’s a whole new style of segmentation

Which segment should your hotel go after and in which order should you sell to manage your inventory correctly and maximize total profit?

By implanting a successful price segmentation strategy, you can extract a greater portion of the consumer surplus in the form of untapped revenue and profits