segmentation

Traditional revenue segmentation is dead and traditional marketing targeting is dead too. Long live combined segment/target customer profiling!

We work with inventory that is time dependent. developing an effective sales strategy must work hand in hand with revenue management theory

We may not know the answers. But one thing is certain: the fundamentals of loyalty remain the same. It is all about rewarding our best guests

Collect all interactions into one profile to better understand who your guests are and create smart guest lists for effective communication.

Understanding the redefinition of the Transforming Traveler is critical as travel brands identify the best approach to effective communication

Acknowledging a hotelier’s desire to capture demand, we look deeper into the data to understand if there is a correlation between two scenarios

Lastly, the deepest level of segmentation is motivational or emotional segmentation: what emotional needs are being met by using a product or service?

They can marry up analytics from their online research to create rich customer profiles that trigger personalized marketing campaigns and targeted offers

To address the hypercompetitive nature of today’s marketplace, hoteliers need to think smaller instead of bigger. This is where micromarketing comes in

Hoteliers are more optimistic toward Q4, with more than 70% of the hotels expect to see the occupancy reaching at least 45% in November and December