segmentation

Faced with constant uncertainty in the international hotel market, we must look for strategies to differentiate ourselves from our competitors

When properly utilized, market segmentation ensures effective campaigns reach the maximum profit customer base, delivering a favorable return on investment

Analysing the occupancy levels by geographic areas we see hotels are at similar levels as January-February 2020, but demand is conservative in January 2022

During COVID-19, ownership groups and management companies took organizational decisions that impacted the effectiveness of Revenue Management

The changing demand trends in the different markets, make it necessary to review our segmentation strategies and rate structure

Brands are reinstating Advance Purchase rates and giving booking window flexibility so they can flex this depending on whether they want to drive Occupancy

The analysis of market segmentation is the backbone and the business intelligence that fuels our revenue management strategies

You’ll understand why segmentation is important, how to segment hotel customers, what data to collect from your customers and how to turn data into bookings

Being prepared for low period season can help hoteliers to increase demand, better allocate hotel expenses and therefore to optimize its profitability

As customers have their inboxes flooded with messages, offers, and advertisements, how do you ensure your emails stand out? The answer is to segment