segmentation

Market segmentation is not a fixed activity. It is important to use accurate guest data to regularly update your segmentation strategy

The hotel industry has undergone drastic changes in last two years, we have seen a change in demand trends that require us to review our strategies

Stephanie and Connor look at areas where revenue management and marketing can work together in a blissfully happy marriage of knowledge and expertise

Segmenting your hotel email marketing campaigns based on precise, hotel-specific parameters is the difference between success and failure

Faced with constant uncertainty in the international hotel market, we must look for strategies to differentiate ourselves from our competitors

When properly utilized, market segmentation ensures effective campaigns reach the maximum profit customer base, delivering a favorable return on investment

Analysing the occupancy levels by geographic areas we see hotels are at similar levels as January-February 2020, but demand is conservative in January 2022

During COVID-19, ownership groups and management companies took organizational decisions that impacted the effectiveness of Revenue Management

The changing demand trends in the different markets, make it necessary to review our segmentation strategies and rate structure

Brands are reinstating Advance Purchase rates and giving booking window flexibility so they can flex this depending on whether they want to drive Occupancy