metasearch

Metasearch is more productive and profitable than ever and, as the channel continues to grow and machine learning benefits compound at a campaign level

Metasearch Marketing stands at the intersection of the 3 most prevalent marketing themes for 2022 – Google, Personalization, and AI.

What constitutes good parity health on metasearch? How often do direct prices tend to be undercut by OTAs on meta, and what benchmark should you aim for

These five steps will help ensure that you’re able to stand out for all the right reasons, even if you’re competing against much larger hotels

These days, the realm of hotel distribution has evolved with technology to span both the physical and digital worlds – with heavier reliance on the latter

Metasearch engine is an acquisition channel that provides visitors with a list of different booking options and redirects them to the booking channel

After two years of pent up travel frustration, new flight and hotel search data indicate that consumers are planning to travel this spring and summer

Being on all Metasearch engines has become like being on all OTAs: it’s stupid to think that the more OTAs you’ll listed in, the more bookings you’ll get

Hoteliers can start by reviewing guest history data and determine which meta engines are driving the most bookings and start tackling them one by one

Bing Hotel Price Ads is an opportunity to recover sales from customers who are searching for you but end up with the OTAs because they bid on your name