messaging

Personalization is not only a crucial capability, it’s one that punches above its weight, whether the company is a digital native or brick-and-mortar player

Attracting previous guests should be given the same amount (if not more) attention than acquiring new guests since the cost of doing so is less

The hotel industry has a longstanding reputation for slow technological adoption. This can be seen in the adoption of digital guest engagement solutions

Strategy around getting customers, prospective or otherwise, to engage with your email content is the thing. We look at ways to improve campaign outcomes

The two features that are positioned to have the biggest impact on email marketing include the Mail Privacy Protection and Hide My Email features

In the hospitality business, the most important thing to keep in mind is the guest experience, i.e. how your guests feel before, during and after their stay

A perfect resolution is not always possible. Even so, when dealing with a disgruntled guest, you’ll still want to invite them back for another visit

Social media is a place where a guest expects some level of speed and brevity across all communications, so knowing when you receive a message is crucial

While most happy guests tend to leave good reviews or make positive social media posts, sometimes a guest may want to reach out to you directly

You’ll understand why segmentation is important, how to segment hotel customers, what data to collect from your customers and how to turn data into bookings