messaging

When hotels create guest personas, they can deliver a personalised experience to guests, and in turn, gain trust, loyalty and increase repeat bookings

The most successful businesses let their strategic ambition and aspirational customer experience determine what omnichannel strategy to pursue

There’s no better time to revisit your content marketing efforts and ensure you’re getting the best out of your website, blog and social media channels

By making your hotel website messages as personalized as possible, you can boost direct booking conversion rates and help ensure the season is maximized

Even for those app-loving, techy individuals who prefer a touch screen to a smile and kind voice, hotels must remember the importance of guests interaction

This goes back to understanding the complexity of a hotel and how everyone from management to the front desk to maintenance will be using this tool

Scott introduces us to GuestEQ, the solution, core differentiators and how frustration with antiquated operational practices led to developing the platform

Actively retarget abandoned bookings in a considered approach and you’ll see increased bookings, enhanced revenues and boosted profits

Simply put, boosting revenue is about better aligning your offerings to specific customer pain point. And that’s exactly what guest segmentation helps with

Having an on-brand design for your website may be the key in connecting with your customers at a time where many uncertainties exist