messaging

Every part of your email, from the colours and images you use to the way your content is laid out, becomes part of that brand story

Negative reviews can drive away customers and hurt revenue, leaving a bad taste in customers’ mouths. A simple text message can help reduce this

Hoteliers have an opportunity to tap into this increased digital holiday shopping. The holiday festive season focus is multifaceted for hoteliers

If you’re still unsure about whether or not to adopt WhatsApp in your communication and sales strategy, we’ve listed 8 reasons in this article

When choosing the right hotel chatbot, it is important to think about how your operations are structured and the main goal for your chatbot

Personalization is not only a crucial capability, it’s one that punches above its weight, whether the company is a digital native or brick-and-mortar player

Attracting previous guests should be given the same amount (if not more) attention than acquiring new guests since the cost of doing so is less

The hotel industry has a longstanding reputation for slow technological adoption. This can be seen in the adoption of digital guest engagement solutions

Strategy around getting customers, prospective or otherwise, to engage with your email content is the thing. We look at ways to improve campaign outcomes

The two features that are positioned to have the biggest impact on email marketing include the Mail Privacy Protection and Hide My Email features