messaging

Top 5 Email Marketing Trends for 2023

Email users are expected to top 4 billion in 2023, so marketing to this growing audience will remain an essential tactic for businesses

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Why Hotel Email Marketing Must be Thoughtful and Efficient

There isn’t a one-size-fits-all approach to hotel email marketing, but reviewing your strategy will provide a solid foundation for reaching your audience

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christmas tree at a luxury hotel reflecting the importance now to boost holiday bookings over the festive season

‘Tis the Season to Boost Your Hotel’s Direct Bookings

Now is the time to take the reins and boost your direct bookings. We ho ho hope these examples inspire you to create your most festive holiday campaign

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The Importance of Personalisation

As consumers, we are all increasingly experiencing personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

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person looking at a hotel neighbour reflecting that traditional comp set needs a serious update as it is not just geographical proximity anymore it is about winning the hearts of potential guests

How to Tailor Your Messaging to Reflect Your Hotel Brand Image

Apply these personalization and design strategies to grow your direct booking channel while ensuring that your hotel website stays true to your brand image

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Hotel Email Marketing Dos And Don’ts You Need To Know

With a more strategic approach to data collection and email marketing, you can enjoy a higher ROI of both time and money

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Five Ways to Let Guests Know They Can Message Your Hotel

Define who will respond and when, and set up procedures to deal with issues, there is just one thing left: letting guests know you are open for business!

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How WhatsApp Is Revolutionizing the Hospitality Industry

Change in the needs and wants of travelers plays a significant role in bringing WhatsApp and its business solutions to the hotel industry

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10 Effective Ways To Attract Hotel Customers

A challenge common to hotels seeking to attract new guests to their hotel is the challenge of an overcrowded and competitive marketplace

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person on the phone at hotel front desk possibly cross selling to a guest

Managing Hotel Guest Communications For The Modern Traveler

In addition to preventing common mistakes, it’s also important to take a proactive approach to managing guest communications

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